Flu Shot Campaign
Boynton Health's yearly flu shot campaign, "Do it for the Herd” reaches over 65,000 students, faculty and staff at the University of Minnesota. Everyone who gets a flu shot also gets a Tootsie Pop. Playing off of this, and capitalizing on the fact that the flu shot is a quick process, we added the slogan “Get a shot. Get a sucker. Get going.” This slogan became quite popular on campus and this campaign has continued its run since 2014. I provided all Design and Art Direction.