11" x 17" Poster
8.5" x 5.5" Postcard
Digital display
Flu Shot Campaign
Boynton Health's yearly flu shot campaign, "Do it for the Herd” reaches over 65,000 students, faculty and staff at the University of Minnesota. Everyone who gets a flu shot also gets a Tootsie Pop. Playing off of this, and capitalizing on the fact that the flu shot is a quick process, we added the slogan “Get a shot. Get a sucker. Get going.” This slogan became quite popular on campus and this campaign has continued its run since 2014. I provided all Design and Art Direction.