Student Health Benefit Plan

The University of Minnesota Office of Student Health Benefits (OSHB) provides health benefits to over 52,000 students, residents, fellows, and interns. The “Because” campaign included posters, postcards, interior bus and light rail ads, tunnel boards, and email blasts. I provided all Design and Art Direction for these materials, including Art Direction of the photo shoots. Additionally, I provided all Design and Art Direction for the distinct OSHB multi-page benefit plan brochures.

11" x 17" Poster
8.5" x 5.5" Postcard
28" x 11" Metro Transit bus ad
28.5" x 11" Brochure cover (12 pages)
28.5" x 11" Brochure spread (12 pages)
28.5" x 11" Brochure cover (4 pages)
28.5" x 11" Brochure spread (4 pages)
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